An information processing apparatus for generating a template in which is arranged a plurality of areas where content data can be inserted, includes a setting unit configured to associate the areas with one another, a determination unit configured to determine based on the content data whether the areas are to be arranged in a vertical direction or in a horizontal direction as an arrangement direction, a layout unit configured to arrange the areas in the arrangement direction determined by the determination unit, an input unit configured to input the content data into the areas arranged by the layout unit, and an output unit configured to output the areas where the content data is inserted by the input unit.