发明授权
- 专利标题： Network for matching an audience with deliverable content
- 专利标题（中）： 将受众群体与可交付内容相匹配的网络
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申请号： US11014235申请日： 2004-12-17
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公开(公告)号： US08464290B2公开(公告)日： 2013-06-11
- 发明人: Gil Beyda , Krishna Balasubramanian , Donald J. Locker , Kevin M. McDonald , Joseph G. Wilson , David R. Morgan , Alison P. Lowry , Charles C. Smith
- 申请人： Gil Beyda , Krishna Balasubramanian , Donald J. Locker , Kevin M. McDonald , Joseph G. Wilson , David R. Morgan , Alison P. Lowry , Charles C. Smith
- 申请人地址： US NY New York
- 专利权人： Tacoda, Inc.
- 当前专利权人： Tacoda, Inc.
- 当前专利权人地址： US NY New York
- 代理机构： Kelley Drye Warren
- 主分类号： H04N7/10
- IPC分类号： H04N7/10
摘要：
An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.
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