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公开(公告)号:US08464290B2
公开(公告)日:2013-06-11
申请号:US11014235
申请日:2004-12-17
申请人: Gil Beyda , Krishna Balasubramanian , Donald J. Locker , Kevin M. McDonald , Joseph G. Wilson , David R. Morgan , Alison P. Lowry , Charles C. Smith
发明人: Gil Beyda , Krishna Balasubramanian , Donald J. Locker , Kevin M. McDonald , Joseph G. Wilson , David R. Morgan , Alison P. Lowry , Charles C. Smith
IPC分类号: H04N7/10
CPC分类号: H04H60/33 , G06Q30/02 , G06Q30/08 , H04H20/82 , H04H2201/70
摘要: An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.
摘要翻译: 观众匹配网络包括收集有关观众成员的信息的本地域,包括行为和特征信息。 提供了与本地域中收集的信息相对应的网络配置文件,并支持网络细分受众群的定义。 网段中的会员资格用于适应内容的传递,如向特定观众提供广告。
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公开(公告)号:US09928522B2
公开(公告)日:2018-03-27
申请号:US11014248
申请日:2004-12-17
申请人: Gil Beyda , Krishna Balasubramanian , Donald J. Locker , Kevin M. McDonald , Joseph G. Wilson , David R. Morgan , Alison P. Lowry
发明人: Gil Beyda , Krishna Balasubramanian , Donald J. Locker , Kevin M. McDonald , Joseph G. Wilson , David R. Morgan , Alison P. Lowry
IPC分类号: G06Q30/02
CPC分类号: G06Q30/0251 , G06Q30/02 , G06Q30/0258 , G06Q30/0269 , G06Q30/0273 , G06Q30/0274
摘要: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
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