A system, method, apparatus, and computer program product uses a plurality of message transmitters to achieve high availability message transmission. The plurality of message transmitters are each operable to transmit a message to a subscriber. In accordance with a determination, for example, of the value of the connections, the message is copied and transmitted to the plurality of the message transmitters so that at least one of the plurality of message transmitters transmits the copy to the subscriber. The at least one message transmitter may be selected by analyzing the message and determining an associated rule based on characteristics of the message.