RFID readers transmit a Quiet Technology (QT) command to RFID tags causing at least one of the tags to transition between a private profile and a public profile. When a tag is inventoried in the private profile, it replies to the reader with contents from its private memory. When a tag is inventoried in the public profile, it replies to the reader with contents from its public memory, where the contents of the public memory may be a subset and/or modified version of the private memory contents, or entirely different altogether. The tag's profile can be switched again by another QT command from the reader, or following a loss of power at the tag. An access password and/or a short-range mechanism may be employed to allow only authorized readers to transition tag profiles or interrogate the private memory contents of tags in the public profile.