The vehicle-use power generation control apparatus includes a first section to control an excitation current of a vehicle generator driven by a vehicle engine such that a power generation voltage of the vehicle generator is kept at a first set value, a second section to perform gradual excitation control in order to gradually increase the excitation current, a third section configured to inhibit the gradual excitation control when the power generation voltage falls below a second set value lower than the first set value while the gradual excitation control is performed, a fourth section to detect a rotational speed of the vehicle engine or the vehicle generator, a fifth section to determine a limit value of the excitation current based on the detected rotational speed, and a sixth section configured to limit the excitation current below the limit value when the power generation voltage falls below the second set value.