A transflective LCD unit includes a liquid crystal (LC) layer: first and second substrates sandwiching therebetween the LC layer to define an array of pixels each including a reflective area and a transmissive area; an electrode assembly for driving the LC layer such that the LC layer in the reflective area is driven in a longitudinal-electric-field mode and the LC layer in the transmissive area is driven in a lateral-electric-field mode; and a reverse-tilt control member for controlling a reverse tilt area in which a reverse tilt of LC molecules occurs near the boundary between the reflective area and the transmissive area.