Described herein are methods and systems for promoting item listings that satisfy a query based on the item listings being assigned to certain categories that have, based on historical click data, exhibited high demand characteristics for the query. Consistent with some embodiments, a certain number of leaf-level categories are identified based on demand data for those categories, and the item listings assigned to those categories are promoted through a weighting factor derived in part based on the click probability score associated with the category. In some embodiments, certain sub-categories may be selected when the demand associated with the child categories of the sub-category is well balanced.