The present invention is a method, system and apparatus for flexible image sharing. In a system for flexibly distributing imagery in an image sharing session, an image cache can be disposed between an image sharing host and a plurality of image sharing viewers. Additionally, a multipoint communications server can be disposed between the image cache and the image sharing viewers and can be communicatively linked to the image sharing host. Importantly, a pull-based subscription model can be implemented in an image cache server hosting the image cache. In particular, the model can have a configuration for registering respective ones of the image sharing viewers to receive notifications of available updated imagery. In a preferred aspect of the present invention, the image sharing host can be an application sharing host hosting a shared application among the image sharing viewers.