An image display device and a method for operating the same is disclosed. The method of controlling the display device may include displaying a video on the display received through a channel of a broadcast signal tuned by a tuner or over a network. The first and second multifunctional menu screens may be configured to include at least one of a first card object configured to display a scaled image of the video, a second card object that includes at least one link to tune to one or more channels of the broadcast signal or the network, or a third card object that includes at least one link for connecting to a content provider or to a storage device, wherein the first multifunctional menu screen is configured to be different than the second multifunctional menu screen. The configured first or second multifunctional menu screen may be displayed in response to a login request to a corresponding user account, wherein the first multifunctional menu screen may be associated with a first user account and the second multifunctional menu screen may be associated with a second user account.