Invention Grant
- Patent Title: Method and system for electronic advertising
- Patent Title (中): 电子广告的方法和系统
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Application No.: US12793865Application Date: 2010-06-04
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Publication No.: US08527341B2Publication Date: 2013-09-03
- Inventor: Joshua Feuerstein , Richard Harris , Joshua Hartmann , Adam Pritchard , Arun Rajan , Kurt Schrader , Jonathan Taqqu , Damon Tassone
- Applicant: Joshua Feuerstein , Richard Harris , Joshua Hartmann , Adam Pritchard , Arun Rajan , Kurt Schrader , Jonathan Taqqu , Damon Tassone
- Applicant Address: US NY New York
- Assignee: Intent Media Inc.
- Current Assignee: Intent Media Inc.
- Current Assignee Address: US NY New York
- Agency: Lando & Anastasi, LLP
- Main IPC: H04N7/10
- IPC: H04N7/10 ; G06Q30/00
Abstract:
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on the user intent and which identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user. The method further includes selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the hurdle rate, and displaying the optimal advertisement to the user in an interface of a client computer system.
Public/Granted literature
- US20110054997A1 METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING Public/Granted day:2011-03-03
Information query
