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    Method and system for electronic advertising
    1.
    发明授权
    Method and system for electronic advertising 有权
    电子广告的方法和系统

    公开(公告)号：US08527342B2

    公开(公告)日：2013-09-03

    申请号：US12793904

    申请日：2010-06-04

    申请人： Joshua Feuerstein ,  Richard Harris ,  Joshua Hartmann ,  Adam Pritchard ,  Arun Rajan ,  Kurt Schrader ,  Jonathan Taqqu ,  Damon Tassone

    发明人： Joshua Feuerstein ,  Richard Harris ,  Joshua Hartmann ,  Adam Pritchard ,  Arun Rajan ,  Kurt Schrader ,  Jonathan Taqqu ,  Damon Tassone

    IPC分类号： G06Q30/00 ,  H04N7/10

    CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0255 ,  G06Q30/0269

    摘要： A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website. The method may further include selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate. The method may further include providing one or more controls in a user interface of a client computer system, each of the controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the controls, and providing an element, responsive to an input of the user, that is adapted to display, to the user, the respective advertisements selected by the user.

    摘要翻译： 在在线环境中传送广告的方法包括：至少基于用户的意图来确定用户与电子商务网站进行交互的意图并确定跨栏率，其标识由广告主进行出价的阈值金额 以便向与电子商务网站交互的用户显示广告。 该方法还可以包括从多个广告中选择一个或多个具有超过确定的跨栏率的广告主合并的合并广告。 该方法还可以包括在客户端计算机系统的用户界面中提供一个或多个控制，每个控制与一个或多个最佳广告的相应广告相关联，并且适于使用户能够选择一个或多个 控制和提供响应于用户的输入的元件，其适于向用户显示由用户选择的各个广告。

    METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING
    4.
    发明申请
    METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING 有权
    电子广告的方法与系统

    公开(公告)号：US20110054998A1

    公开(公告)日：2011-03-03

    申请号：US12793904

    申请日：2010-06-04

    申请人： Joshua Feuerstein ,  Richard Harris ,  Joshua Hartmann ,  Adam Pritchard ,  Arun Rajan ,  Kurt Schrader ,  Jonathan Taqqu ,  Damon Tassone

    发明人： Joshua Feuerstein ,  Richard Harris ,  Joshua Hartmann ,  Adam Pritchard ,  Arun Rajan ,  Kurt Schrader ,  Jonathan Taqqu ,  Damon Tassone

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0255 ,  G06Q30/0269

    摘要： A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website. The method may further include selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate. The method may further include providing one or more controls in a user interface of a client computer system, each of the controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the controls, and providing an element, responsive to an input of the user, that is adapted to display, to the user, the respective advertisements selected by the user.

    摘要翻译： 在在线环境中传送广告的方法包括：至少基于用户的意图来确定用户与电子商务网站进行交互的意图并确定跨栏率，其标识由广告主进行出价的阈值金额 以便向与电子商务网站交互的用户显示广告。 该方法还可以包括从多个广告中选择一个或多个具有超过确定的跨栏率的广告主合并的合并广告。 该方法还可以包括在客户端计算机系统的用户界面中提供一个或多个控制，每个控制与一个或多个最佳广告的相应广告相关联，并且适于使用户能够选择一个或多个 控制和提供响应于用户的输入的元件，其适于向用户显示由用户选择的各个广告。