A sensor equipped wheel support bearing assembly, in which detection error is relieved to accurately estimate load is provided. A vehicle body fitting flange of an outer member of the bearing assembly has a front elevational shape of line symmetry or of point symmetry. A sensor unit including a strain generating member having two or more contact fixing segments to be fixed to the outer member and a strain sensor is provided at an arcuately sectioned portion lying from the flange to the outer member, or an outer peripheral surface portion of the outer member adjoining to the outboard side thereof, or a position crossing a line segment passing through a center of a rolling element or a position adjoining thereto. Alternatively, a plurality of sensor units are provided on the outer periphery of the outer member in a fashion spaced circumferentially equidistantly.