A wagering game system and its operations are described herein. In embodiments, the operations can include determining an achievement by a player account that occurs during a wagering game session and rewarding the player accounts achievement according to achievement settings or business rules. The operations can also include generating achievement data with marketing metadata and providing the achievement data to a marketing provider to market to the player account based on the achievement data. In some embodiments, the operations can also include presenting the achievement data on a website, such as a personal wagering game web log “gaming blog”.