The striking watch (1) includes at least one gong (3) fixed to a gong-carrier (2) and at least one hammer (4) for striking the gong. The watch further includes a magnetic gong insulator arrangement (20) for preventing any inadvertent contact between the gong and a neighboring part (5, 6) of the watch. This magnetic insulator arrangement (20) includes at least one moving permanent magnet (21) arranged on one part of the gong (3) at a distance from the gong-carrier (2) and at least one fixed permanent magnet (22, 23) arranged on a watch part (5, 6) close to the gong. This fixed permanent magnet is capable of generating a magnetic field of opposite polarity to the magnetic field of the moving permanent magnet facing the fixed permanent magnet.