A method and apparatus for determining the alignment of a vehicle wheel using an optical target assembly secured to the vehicle wheel in a non-determined position, the optical target assembly having a dimensionally stable shape and a plurality of optical target elements disposed on a plurality of target surfaces. Images of the optical target elements are acquired by an imaging system, together with target identifying indicia, and utilized together with previously stored target characterization data to determine a spatial orientation of the optical target assembly and an alignment of the vehicle wheel onto which it is secured.