A vehicle window regulator includes a fixing lug including a first part for fixing to a window guide rail having a window-guiding direction and a second part for fixing to a vehicle body. The second part defines a plane, and a normal line perpendicular to the plane that is inclined relative to the window-guiding direction. The normal line is preferably inclined at an angle of approximately 45° relative to the window-guiding direction. The lug can be fixed in the vehicle body without the lug turning on itself during fixing by screwing, for example.