A spark plug includes a tubular metal shell extending in an axial direction, wherein the metal shell includes: an externally threaded portion formed on a tip end side of an outer periphery of the metal shell; a seat portion formed on a rear end side of the externally threaded portion in the axial direction and protruding radially outward; and a nickel layer provided on an outer surface of the metal shell, wherein the nickel layer contains phosphorus, and a phosphorus concentration in a portion in which a nickel concentration is 50 at % in a thickness direction of the nickel layer itself is 6 at % or more and 20 at % or less.