Included are systems and methods for communicating with a vehicle user. One embodiment includes obtaining a user preference and authorization information relating to a mobile phone device and third party information, recognizing the particular user upon approach with the mobile phone device and implementing the user preference for the particular user, the user preference comprising a setting for a functional aspect of the vehicle and a setting for a non-functional aspect of the vehicle. Some embodiments include providing, by the vehicle computing device, customized interactive communication with the particular user, based on stored user preferences and third party information.