A method of providing information to a vehicle involves selecting content, and a source from which the information is retrievable. The information pertains to the content and the content is associated with an entity. The vehicle is tracked in real time. Via a telematics unit of the vehicle, vehicle data obtained from the tracking (including at least a then-current vehicle location and speed) is uploaded to an offboard server. The data is utilized, by a processor associated with the offboard server, to identify the entity that is within proximity of the vehicle. Information from the selected content source is obtained via the offboard server. The information is associated with the entity. The information is transmitted to the telematics unit. The information that is displayed to the vehicle is associated with an object representing the entity that is within the field of view of a vehicle occupant.