A vehicle notification sound emitting apparatus is basically provided with a sound emitting device and a notification sound control device. The sound emitting device emits forward and reverse advancement notification sounds outside of a vehicle to inform a person in an area surrounding the vehicle that the vehicle will move. The notification sound control device operates the sound emitting device to selectively emit the forward and reverse movement notifications. The notification sound control device includes forward and reverse advancement notification sound emission timing sections. A start timing of the forward advancement notification sound is set in response to both a forward movement shift operation having been performed and an additional start movement preparation operation of the vehicle having been performed. A start timing of the reverse movement notification sound is set to be emitted immediately in response to the reverse movement shift operation having been performed.