A merchandise display hook for displaying items of merchandise includes a support rod and a helix disposed about the support rod and extending along at least a lengthwise portion of the support rod. The support rod includes mounting structure for mounting the display hook to a display fixture and has a first end adjacent the mounting structure and a second end opposite the first end adjacent the helix for loading the items of merchandise onto the support rod and for dispensing the items of merchandise from the support rod. The merchandise display hook further includes a time delay mechanism attached to the helix adjacent the second end of the support rod so as to define a space therebetween for loading and dispensing the items of merchandise. The time delay mechanism includes a gear assembly configured for permitting the items of merchandise to be loaded onto the support rod at a rate that is faster than the rate at which the items of merchandise can be dispensed from the support rod.