An approach is provided for retrieving ordered content via a service endpoint. A radio frequency memory tag is preloaded with content managed by a service platform. A request is generated for content stored on the radio frequency memory tag of an endpoint associated with the service platform. Transmission of the request to the endpoint is initiated. The request for the content is received from a user equipment. Transmission of the content is initiated from the memory tag to the user equipment. The user equipment receives the content from the memory tag in response to the request.