An apparatus and method are disclosed for dynamically zoning a touch screen environment. The apparatus includes an identification module detecting a number of users around a perimeter of a display, a zoning module generating, via a processor, a plurality of user zones in response to the number of users detected, and a positioning module orienting a gesture zone, within each of the plurality of user zones, in relation to a corresponding user. The method includes detecting a number of users around a perimeter of a display, generating, via a processor, a plurality of user zones in response to the number of users detected, and orienting a gesture zone, within each of the plurality of user zones, in relation to a corresponding user.