A parking locator system providing variably priced parking includes one or more parking sensors and one or more parking kiosks. The parking sensors may generate parking information identifying one or more occupied parking spaces and one or more unoccupied parking spaces within a vicinity. Promotion information including one or more discounts to parking fees may be received at the parking kiosks. The parking kiosks may display the discounted parking fees and receive payment of the same. The discounts to parking fees may expire at particular times. The size of the discounts may be set based on traffic congestion, which may be determined based on the number of occupied parking spaces within the vicinity.