In order to insert packages, particularly bags (10) having fragile packaging goods into containers or cartons (14), the carton (14) is held ready in a packing station (16) such that the bags (10) can be inserted into the carton (14) by means of a delivery device, particularly a pusher (56). In order to create different, ordered formations of the bags (10) within the carton (14), said carton can be moved during the filling or packing process such that the packing formation is created due to a corresponding relative positioning of the carton (14) at a predetermined feed plane.