A system and method for delivery of multimedia data includes a plurality of media devices coupled to each other via a network. Each of the media devices is configured to retrieve multimedia data and advertisement data from an external source such as a public and/or private network. The multimedia data may include a number of video clips and the advertisement data includes a number of advertisements. Each media device is also configured to associate an advertisement of the advertisement data to a video clip of the multimedia data based on one of a number of criteria and transmit the associated video clip and advertisement to a playback device for viewing thereon.