发明授权
US08725752B2 Method, apparatus and computer readable medium for indexing advertisements to combine relevance with consumer click feedback
有权
用于索引广告以与消费者点击反馈相关联的方法，装置和计算机可读介质
- 专利标题： Method, apparatus and computer readable medium for indexing advertisements to combine relevance with consumer click feedback
- 专利标题（中）： 用于索引广告以与消费者点击反馈相关联的方法，装置和计算机可读介质
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申请号： US13414004申请日： 2012-03-07
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公开(公告)号： US08725752B2公开(公告)日： 2014-05-13
- 发明人: Deepayan Chakrabarti , Deepak K. Agrawal , Vanja Josifovski
- 申请人： Deepayan Chakrabarti , Deepak K. Agrawal , Vanja Josifovski
- 申请人地址： US CA Sunnyvale
- 专利权人： Yahoo! Inc.
- 当前专利权人： Yahoo! Inc.
- 当前专利权人地址： US CA Sunnyvale
- 代理机构： Brinks Gilson & Lione
- 主分类号： G06F7/00
- IPC分类号： G06F7/00 ; G06F17/30
摘要：
A method and apparatus are provided for better web ad matching by combining relevance with consumer click feedback. In one example, the method includes receiving a query page, extracting features from the query page, re-weighting the query page, evaluating the query page in light of each ad in order to score each ad and pick substantially best ad matches of the indexed ads, and returning the substantially best ad matches to the consumer computer.
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