-
1.发明申请METHOD, APPARATUS AND COMPUTER READABLE MEDIUM FOR INDEXING ADVERTISEMENTS TO COMBINE RELEVANCE WITH CONSUMER CLICK FEEDBACK 有权方法，装置和计算机可读介质，用于指导与消费者点击反馈相关的广告公开(公告)号：US20120166445A1
公开(公告)日：2012-06-28
申请号：US13414004
申请日：2012-03-07
IPC分类号： G06F17/30
CPC分类号： G06F17/3053 , G06F17/30864 , G06Q30/02
摘要： A method and apparatus are provided for better web ad matching by combining relevance with consumer click feedback. In one example, the method includes receiving a query page, extracting features from the query page, re-weighting the query page, evaluating the query page in light of each ad in order to score each ad and pick substantially best ad matches of the indexed ads, and returning the substantially best ad matches to the consumer computer.
摘要翻译： 通过将消费者点击反馈的相关性相结合，提供了一种更好的网络广告匹配的方法和装置。 在一个示例中，该方法包括接收查询页面，从查询页面提取特征，重新加权查询页面，根据每个广告评估查询页面，以便对每个广告进行评分，并选择基本上最佳的索引的广告匹配 广告，并将基本上最好的广告匹配返回给消费者计算机。
-
2.发明授权Method, apparatus and computer readable medium for indexing advertisements to combine relevance with consumer click feedback 有权用于索引广告以与消费者点击反馈相关联的方法，装置和计算机可读介质公开(公告)号：US08725752B2
公开(公告)日：2014-05-13
申请号：US13414004
申请日：2012-03-07
CPC分类号： G06F17/3053 , G06F17/30864 , G06Q30/02
摘要： A method and apparatus are provided for better web ad matching by combining relevance with consumer click feedback. In one example, the method includes receiving a query page, extracting features from the query page, re-weighting the query page, evaluating the query page in light of each ad in order to score each ad and pick substantially best ad matches of the indexed ads, and returning the substantially best ad matches to the consumer computer.
摘要翻译： 通过将消费者点击反馈的相关性相结合，提供了一种更好的网络广告匹配的方法和装置。 在一个示例中，该方法包括接收查询页面，从查询页面提取特征，重新加权查询页面，根据每个广告评估查询页面，以便对每个广告进行评分，并选择基本上最佳的索引的广告匹配 广告，并将基本上最好的广告匹配返回给消费者计算机。
-
3.发明申请Method and Apparatus for Better Web Ad Matching by Combining Relevance with Consumer Click Feedback 审中-公开通过将相关性与消费者点击反馈相结合，实现更好的网络广告匹配的方法和设备公开(公告)号：US20090287672A1
公开(公告)日：2009-11-19
申请号：US12120038
申请日：2008-05-13
IPC分类号： G06F7/06
CPC分类号： G06F16/24578 , G06F16/951 , G06Q30/02
摘要： A method and apparatus are provided for better web ad matching by combining relevance with consumer click feedback. In one example, the method includes receiving a query page, extracting features from the query page, re-weighting the query page, evaluating the query page in light of each ad in order to score each ad and pick substantially best ad matches of the indexed ads, and returning the substantially best ad matches to the consumer computer.
摘要翻译： 通过将消费者点击反馈的相关性相结合，提供了一种更好的网络广告匹配的方法和装置。 在一个示例中，该方法包括接收查询页面，从查询页面提取特征，重新加权查询页面，根据每个广告评估查询页面，以便对每个广告进行评分，并选择基本上最佳的索引的广告匹配 广告，并将基本上最好的广告匹配返回给消费者计算机。
-
4.发明授权System and method for determining impression volumes of content items in a taxonomy hierarchy 有权用于确定分类层次结构中内容项的展示量的系统和方法公开(公告)号：US07921073B2
公开(公告)日：2011-04-05
申请号：US11696944
申请日：2007-04-05
CPC分类号： G06Q30/02
摘要： Described are a system and method for determining an event occurrence rate. A sample set of content items may be obtained. Each of the content items may be associated with at least one region in a hierarchical data structure. A first impression volume may be determined for the at least one region as a function of a number of impressions registered for the content items associated with the at least one region. A scale factor may be applied to the first impression volume to generate a second impression volume. The scale factor may be selected so that the second impression volume is within a predefined range of a third impression volume. A click-through-rate (CTR) may be estimated as a function of the second impression volume and a number of clicks on the content item.
摘要翻译： 描述了用于确定事件发生率的系统和方法。 可以获得一组内容项目。 每个内容项可以与分层数据结构中的至少一个区域相关联。 可以根据针对与至少一个区域相关联的内容项登记的展示次数的函数来确定至少一个区域的第一印象量。 比例因子可以应用于第一印象量以产生第二印象量。 可以选择比例因子，使得第二印象量在第三印象体积的预定范围内。 点击率可以根据第二次展示次数和内容项目的点击次数进行估算。
-
公开(公告)号：US20110153550A1
公开(公告)日：2011-06-23
申请号：US13034835
申请日：2011-02-25
CPC分类号： G06Q30/02
摘要： Described are a system and method for determined an event occurrence rate. A sample set of content items may be obtained. Each of the content items may be associated with at least one region in a hierarchical data structure. A first impression volume may be determined for the at least one region as a function of a number of impressions registered for the content items associated with the at least one region. A scale factor may be applied to the first impression volume to generate a second impression volume. The scale factor may be selected so that the second impression volume is within a predefined range of a third impression volume. A click-through-rate (CTR) may be estimated as a function of the second impression volume and a number of clicks on the content item.
摘要翻译： 描述了用于确定事件发生率的系统和方法。 可以获得一组内容项目。 每个内容项可以与分层数据结构中的至少一个区域相关联。 可以根据针对与至少一个区域相关联的内容项登记的展示次数的函数来确定至少一个区域的第一印象量。 比例因子可以应用于第一印象量以产生第二印象量。 可以选择比例因子，使得第二印象量在第三印象体积的预定范围内。 点击率可以根据第二次展示次数和内容项目的点击次数进行估算。
-
公开(公告)号：US20080250033A1
公开(公告)日：2008-10-09
申请号：US11696944
申请日：2007-04-05
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： Described are a system and method for determined an event occurrence rate. A sample set of content items may be obtained. Each of the content items may be associated with at least one region in a hierarchical data structure. A first impression volume may be determined for the at least one region as a function of a number of impressions registered for the content items associated with the at least one region. A scale factor may be applied to the first impression volume to generate a second impression volume. The scale factor may be selected so that the second impression volume is within a predefined range of a third impression volume. A click-through-rate (CTR) may be estimated as a function of the second impression volume and a number of clicks on the content item.
摘要翻译： 描述了用于确定事件发生率的系统和方法。 可以获得一组内容项目。 每个内容项可以与分层数据结构中的至少一个区域相关联。 可以根据针对与至少一个区域相关联的内容项登记的展示次数的函数来确定至少一个区域的第一印象量。 比例因子可以应用于第一印象量以产生第二印象量。 可以选择比例因子，使得第二印象量在第三印象体积的预定范围内。 点击率可以根据第二次展示次数和内容项目的点击次数进行估算。
-
公开(公告)号：US20080140591A1
公开(公告)日：2008-06-12
申请号：US11637524
申请日：2006-12-12
CPC分类号： G06F16/951
摘要： An improved system and method for matching objects belonging to hierarchies is provided and an optimal matching between two feature spaces organized as taxonomies may be learned. The matching may be performed through a multi-level exploration of the hierarchical feature spaces by using multi-armed bandits where the arms of the bandit may be dependent due to the structure induced by the taxonomies. Upon the arrival of an object assigned to the first taxonomy, multi-armed bandits may be run at multiple levels of the taxonomies to select an object assigned to the second taxonomy. Then shrinkage estimation may be performed in a Bayesian framework to exploit dependencies among the arms by estimating payoff probabilities from a beta-binomial model to update payoff probabilities for matching objects from the taxonomies.
摘要翻译： 提供了一种用于匹配属于层次结构的对象的改进的系统和方法，并且可以学习组织为分类法的两个特征空间之间的最佳匹配。 可以通过使用多武装的土匪多层次探索分层特征空间来执行匹配，其中由于分类法引起的结构，强盗的武器可能依赖于该武器。 在分配给第一种分类法的对象到达时，多武装的土匪可以在分类法的多个级别上运行，以选择分配给第二种分类的对象。 然后可以在贝叶斯框架中执行收缩估计，以通过估计来自β二项模型的收益概率来更新从分类法中匹配对象的收益概率来利用武器之间的相关性。
-
8.发明授权System and method to facilitate classification and storage of events in a network 有权促进网络中事件分类和存储的系统和方法公开(公告)号：US08666819B2
公开(公告)日：2014-03-04
申请号：US11781170
申请日：2007-07-20
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： A system and method to facilitate classification and storage of events in a network are described. An event and associated content information are received from an entity over a network. The content information is further analyzed to determine one or more themes representing subject matter related to the content information. The event is further classified according to the themes into one or more corresponding categories. Finally, the event is stored into one or more corresponding databases of a data storage module according to the one or more corresponding categories.
摘要翻译： 描述了促进网络中的事件的分类和存储的系统和方法。 通过网络从实体接收事件和相关内容信息。 进一步分析内容信息以确定表示与内容信息相关的主题的一个或多个主题。 该事件根据主题进一步分类为一个或多个相应的类别。 最后，根据一个或多个相应的类别将事件存储到数据存储模块的一个或多个相应的数据库中。
-
公开(公告)号：US20120166291A1
公开(公告)日：2012-06-28
申请号：US12977313
申请日：2010-12-23
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0256 , G06Q30/0273 , G06Q30/0275
摘要： A system and method of generating bid values for sponsored search includes steps or acts of: receiving a bid phrase for an advertisement for an item, wherein the bid phrase specifies a search query for which the advertisement should be displayed; receiving first information at a first input/output interface, the first information related to a bidding behavior of the advertiser; receiving second information at a second input/output interface, the second information relating to a history of bids by other advertisers for the bid phrase; and generating a bid value for the bid phrase submitted for the advertisement for the search query, based on the information received.
摘要翻译： 生成赞助搜索的投标价值的系统和方法包括以下步骤或动作：接收用于项目的广告的投标短语，其中所述投标短语指定应显示该广告的搜索查询; 在第一输入/输出界面处接收第一信息，所述第一信息与所述广告主的投标行为相关; 在第二输入/输出界面处接收第二信息，所述第二信息涉及其他广告商针对所述投标短语的出价历史; 以及基于所接收的信息，为针对搜索查询的广告提交的投标短语生成出价值。
-
公开(公告)号：US20110258054A1
公开(公告)日：2011-10-20
申请号：US12693371
申请日：2010-04-19
申请人： Sandeep Pandey , Vanja Josifovski , Bo Pang , Andrei Zary Broder , Evgeniy Gabrilovich , Sujith Ravi
发明人： Sandeep Pandey , Vanja Josifovski , Bo Pang , Andrei Zary Broder , Evgeniy Gabrilovich , Sujith Ravi
CPC分类号： G06Q30/02 , G06F17/2795 , G06F17/2818 , G06Q30/0276
摘要： Automatic generation of bid phrases for online advertising comprising storing a computer code representation of a landing page for use with a language model and a translation model (with a parallel corpus) to produce a set of candidate bid phrases that probabilistically correspond to the landing page, and/or to web search phrases. Operations include extracting a set of raw candidate bid phrases from a landing page, generating a set of translated candidate bid phrases using a parallel corpus in conjunction with the raw candidate bid phrases. In order to score and/or reduce the number of candidate bid phrases, a translation table is used to capture the probability that a bid phrase from the raw bid phrases is generated from a bid phrase from the set of translated candidate bid phrases. Scoring and ranking operations reduce the translated candidate bid phrases to just those most relevant to the landing page inputs.
摘要翻译： 自动生成用于在线广告的投标短语，包括存储与语言模型和翻译模型（具有并行语料库）一起使用的着陆页的计算机代码表示，以产生概率地对应于着陆页的一组候选投标短语， 和/或网页搜索短语。 操作包括从着陆页提取一组原始候选投标短语，使用与原始候选投标短语结合的平行语料库生成一组翻译的候选投标短语。 为了得分和/或减少候选投标短语的数量，使用翻译表来捕获来自原始投标短语的出价短语从翻译的候选投标短语组中的出价短语产生的概率。 评分和排名操作将翻译的候选投标词组缩短到与着陆页输入最相关的候选词组。
-
-
-
-
-
-
-
-
-
搜索结果
93 条记录 (耗时 0.025 秒)
