Various methods, systems, and computer program products are disclosed for determining phone numbers based on user interests. The method may include receiving an indication of one or more user actions. The method may include determining an interest of the user based on the one or more user actions. The method may include determining a product or service in which the user may be interested based on the determined interest of the user. The method may include selecting a first phone number of a vendor of the product or service and a second phone number of a call center. The method may include providing the second phone number to be communicated, wherein the second phone number when called connects a call to the first phone number.