Delivering content to users based on advertisement interaction type
    1.
    发明授权
    Delivering content to users based on advertisement interaction type 有权
    根据广告互动类型向用户提供内容

    公开(公告)号:US09047622B1

    公开(公告)日:2015-06-02

    申请号:US13282397

    申请日:2011-10-26

    CPC classification number: G06Q30/0256 G06Q30/02 G06Q30/0241

    Abstract: Systems and methods for improving the delivery of interactive advertisements are discussed herein. Systems and methods include approaches and solutions for boosting the rank of certain ads and/or ad types based on a combination of their interaction type and an ad interaction history for a given user, vertical, or aggregate indicator. Systems and methods also include suppressing ads unlikely to be interacted with from ranking and format boosting based on such ad interaction history.

    Abstract translation: 本文讨论了用于改善交互式广告的传送的系统和方法。 系统和方法包括基于他们的交互类型和给定用户,垂直或聚合指示符的广告交互历史的组合来提高某些广告和/或广告类型的排名的方法和解决方案。 系统和方法还包括抑制基于此类广告交互历史的排名和格式提升不太可能与之互动的广告。

    Method and system for providing a digital money infrastructure using mobile telephony
    2.
    发明授权
    Method and system for providing a digital money infrastructure using mobile telephony 有权
    使用移动电话提供数字货币基础设施的方法和系统

    公开(公告)号:US08533112B1

    公开(公告)日:2013-09-10

    申请号:US12349577

    申请日:2009-01-07

    Abstract: Systems and methods for providing a mobile telephony infrastructure for transferring electronic payments are provided. A user provides an amount of cash and a mobile telephone number to a distributor who then communicates to a payment processor the telephone number and the amount of cash provided. The payment processor then sends a payment code to the mobile telephone of the user. The user then can show the payment code to a merchant or other payment recipient to provide payment. A merchant can scan or otherwise receive the payment code from the user's mobile telephone, and transmit the code along with the amount of money to be received to the payment processor. The payment processor then credits the merchant's account with the appropriate amount of money, and transmits a new payment code to the user's mobile telephone reflecting the amount of money remaining after the payment to the merchant.

    Abstract translation: 提供了用于提供用于传送电子支付的移动电话基础设施的系统和方法。 用户向经销商提供一定数量的现金和移动电话号码,然后经销商向支付处理器通信电话号码和所提供的现金数量。 然后,支付处理器将支付代码发送给用户的移动电话。 用户然后可以向商家或其他支付接收者显示支付代码以提供付款。 商家可以从用户的移动电话扫描或以其他方式接收支付代码,并将代码与要接收的金额一起发送到支付处理器。 然后,付款处理器以适当的金额对该商家的账户进行抵押,并向该用户的移动电话发送一个新的支付代码,以反映在向该商家支付之后剩余的金额。

    Deriving Ads Ranking of Local Advertisers based on Distance and Aggregate User Activities
    3.
    发明申请
    Deriving Ads Ranking of Local Advertisers based on Distance and Aggregate User Activities 审中-公开
    基于距离和总体用户活动推导本地广告商的广告排名

    公开(公告)号:US20130030913A1

    公开(公告)日:2013-01-31

    申请号:US13194786

    申请日:2011-07-29

    CPC classification number: G06Q30/0241

    Abstract: A system and method are disclosed including determining structured information sources that a local business participates in based on a common set of features that identify the business, collecting user interaction information from the structured information sources, aggregating the collected user interaction information into a set of attributes that are common across the structured information sources, storing local business location and the aggregated user interaction information for the set of attributes into a local business database, receiving a request from a mobile device for an ad including a geographic location, determining a geographic region that contains the geographic location, retrieving a set of local businesses from the local business database having locations within the region, determining distance values between the geographic location and the business locations, retrieving a subset of attributes for the aggregate user interaction information from the database, constructing feature vectors including the distance values and values for the attributes, calculating scores corresponding to feature vectors, and providing an ad in response to the ad request.

    Abstract translation: 公开了一种系统和方法,包括基于识别业务的一组共同特征来确定本地业务参与的结构化信息源,从结构化信息源收集用户交互信息,将收集的用户交互信息聚合成一组属性 在结构化信息源中是常见的,将本地业务位置和用于该属性集合的聚合用户交互信息存储到本地业务数据库中,从包括地理位置的广告接收来自移动设备的请求,确定地理区域, 包含地理位置,从具有该区域内的位置的本地业务数据库检索一组本地商业,确定地理位置和业务位置之间的距离值,从数据库中检索用于聚合用户交互信息的属性子集,constr 输出特征向量,包括属性的距离值和值,计算与特征向量相对应的分数,以及响应于广告请求提供广告。

    Frequency Capping and Throttling of Calls in a Pay-Per-Call Advertising Solution
    4.
    发明申请
    Frequency Capping and Throttling of Calls in a Pay-Per-Call Advertising Solution 有权
    每个呼叫广告解决方案中的呼叫频率上限和调节

    公开(公告)号:US20120155624A1

    公开(公告)日:2012-06-21

    申请号:US12971195

    申请日:2010-12-17

    CPC classification number: H04M15/8083 H04M2215/0192

    Abstract: Various methods, systems, and computer program products are disclosed for controlling a number of calls based on promotional message impressions. The method may include receiving a request to communicate at least one promotional message, wherein the at least one promotional message is associated with one or more phone numbers. The method may include communicating the at least one promotional message and the one or more phone numbers. The method may include receiving one or more calls associated with the at least one promotional message. The method may include determining a call through rate for the at least one promotional message based on the one or more calls. The method may include determining a number of impressions of the at least one promotional message based on the determined call through rate.

    Abstract translation: 公开了各种方法,系统和计算机程序产品,用于基于促销消息印象控制多个呼叫。 该方法可以包括接收至少一个促销消息的通信请求,其中至少一个促销消息与一个或多个电话号码相关联。 所述方法可以包括传达所述至少一个促销消息和所述一个或多个电话号码。 该方法可以包括接收与至少一个促销消息相关联的一个或多个呼叫。 该方法可以包括基于一个或多个呼叫确定至少一个促销消息的呼叫通过率。 该方法可以包括基于所确定的呼叫通过率来确定至少一个促销消息的展示次数。

    CLASSIFYING LOCATIONS FOR AD PRESENTATION
    5.
    发明申请
    CLASSIFYING LOCATIONS FOR AD PRESENTATION 有权
    分类广告介绍地点

    公开(公告)号:US20110289090A1

    公开(公告)日:2011-11-24

    申请号:US13111833

    申请日:2011-05-19

    Abstract: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests.

    Abstract translation: 本说明书描述了与内容呈现有关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括从与位置相关联的地理区域内的多个用户接收数据的动作的方法中; 分析接收到的数据以导出位置的类别; 用类别注释位置; 以及响应于将来的内容项请求,使用该类别来提升候选内容项目以递送到该位置中的用户。

    Annotated advertisements and advertisement microsites
    7.
    发明授权
    Annotated advertisements and advertisement microsites 有权
    注释广告和广告微网站

    公开(公告)号:US08732010B1

    公开(公告)日:2014-05-20

    申请号:US13216800

    申请日:2011-08-24

    CPC classification number: G06Q90/00 G06Q30/0277

    Abstract: An advertisement distribution system can generate advertisement creatives having annotations and advertisement microsites using content extracted from landing web page documents. An advertisement module of the advertisement distribution system can analyze landing pages and other documents to identify relevant information, such as a phone number for a click-to-call annotation, an address for a merchant, and additional product information. The advertisement module can automatically generate the advertisement creatives and/or microsites using the extracted content. The microsite can include less data intensive content than the landing page and be linked to the advertisement creative. In this way, the less data intensive microsite can be downloaded and displayed in response to a user selecting the advertisement creative rather than downloading the landing page. This supports quicker advertisement browsing and is especially useful for serving advertisements on wireless devices having slower download speeds.

    Abstract translation: 广告分发系统可以使用从登陆网页文档中提取的内容来生成具有注释和广告微点的广告素材。 广告分发系统的广告模块可以分析着陆页和其他文档来识别相关信息,例如用于点击通话注释的电话号码,商家地址和附加产品信息。 广告模块可以使用提取的内容自动生成广告创意和/或微型广告。 微型网站可以包括比着陆页少的数据密集型内容,并链接到广告创意。 以这种方式,响应于用户选择广告创意而不是下载着陆页,可以下载和显示较少的数据密集型微型站点。 这支持更快的广告浏览,并且对于在具有较慢下载速度的无线设备上投放广告特别有用。

    Dynamically changing phone numbers based on user browsing behavior
    8.
    发明授权
    Dynamically changing phone numbers based on user browsing behavior 有权
    根据用户浏览行为动态更改电话号码

    公开(公告)号:US08732009B1

    公开(公告)日:2014-05-20

    申请号:US13216695

    申请日:2011-08-24

    CPC classification number: G06Q90/00 G06Q30/0639

    Abstract: Various methods, systems, and computer program products are disclosed for determining phone numbers based on user interests. The method may include receiving an indication of one or more user actions. The method may include determining an interest of the user based on the one or more user actions. The method may include determining a product or service in which the user may be interested based on the determined interest of the user. The method may include selecting a first phone number of a vendor of the product or service and a second phone number of a call center. The method may include providing the second phone number to be communicated, wherein the second phone number when called connects a call to the first phone number.

    Abstract translation: 公开了基于用户兴趣确定电话号码的各种方法,系统和计算机程序产品。 该方法可以包括接收一个或多个用户动作的指示。 该方法可以包括基于一个或多个用户动作来确定用户的兴趣。 该方法可以包括基于所确定的用户兴趣来确定用户可能感兴趣的产品或服务。 该方法可以包括选择产品或服务的供应商的第一电话号码和呼叫中心的第二电话号码。 该方法可以包括提供要传送的第二电话号码,其中当被叫时的第二电话号码将呼叫连接到第一电话号码。

    Displaying phone number on the landing page based on keywords
    9.
    发明授权
    Displaying phone number on the landing page based on keywords 有权
    根据关键字在目标网页上显示电话号码

    公开(公告)号:US08619952B2

    公开(公告)日:2013-12-31

    申请号:US12985745

    申请日:2011-01-06

    CPC classification number: H04M3/42059 G06Q30/0243 H04M3/4878

    Abstract: Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.

    Abstract translation: 公开了用于确定导致电话呼叫的促销消息的各种方法,系统和计算机程序产品。 该方法可以包括传送促销消息,其中促销消息与电话号码相关联。 该方法可以包括接收到宣传消息被选择的指示。 该方法可以包括通过电话号码接收电话呼叫,指示所呼叫的电话号码的电话呼叫。 该方法可以包括基于电话号码将电话呼叫与促销消息相关联。 该方法可以包括基于相关联的电话呼叫和促销消息确定所传送的促销消息导致电话呼叫。

    Mobile interstitial ads
    10.
    发明授权
    Mobile interstitial ads 有权
    移动插页式广告

    公开(公告)号:US08548848B1

    公开(公告)日:2013-10-01

    申请号:US13165686

    申请日:2011-06-21

    Abstract: Systems and methods for pre-loading and displaying intervening content, such as advertisements, on a mobile device during latency periods, such as when an advertiser landing page is requested by that device, are provided herein. Intervening content may be pre-loaded on to the device and associated with one or more particular advertisements such that selecting/interacting with the associated advertisement triggers intervening content display during known or detected periods of latency. In some cases, a latency threshold or thresholds may determine one or more types of content to present, and/or a content presentation sequence.

    Abstract translation: 本文提供了用于在延迟期间(诸如当该设备请求广告商着陆页时)在移动设备上预先加载和显示介入内容(例如广告)的系统和方法。 介入内容可以预先加载到设备并与一个或多个特定广告相关联,使得选择/与相关广告进行交互在已知或检测到的等待时间期间触发内容显示。 在一些情况下,延迟阈值或阈值可以确定呈现的一种或多种类型的内容和/或内容呈现序列。

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