Electronic information is made more readily available to one or more access requesters based on an anticipated demand for the electronic information using a process, system or computer software. For instance, electronic information stored on a first storage medium is identified for transport (e.g., in response to a request of at least one of the access requesters), and the electronic information is transported accordingly. Afterwards, a determination is made to store the electronic information on a second storage medium that is more accessible to the access requesters than the first storage medium. The determination is based on an anticipated demand of the access requestors for the electronic information. The anticipated demand is determined based at least on information that is not particular to any single access requestor. The electronic information then is stored on the second storage medium and the access requesters are provided access to the electronic information from the second storage medium.