A dynamic shared forward link channel (or “data” channel) is used to send multicast data to a group of wireless devices, e.g., using a common long code mask for the data channel. Reference power control (PC) bits are also sent on the data channel and used for signal quality estimation. A shared forward link control channel is used to send user-specific signaling to individual wireless devices, e.g., using time division multiplexing (TDM) and a unique long code mask for each wireless device. A shared forward link indicator channel is used to send reverse link (RL) PC bits to the wireless devices, e.g., using TDM. The data channel is jointly power controlled by all wireless devices receiving the data channel. The control and indicator channels are individually power controlled by each wireless device such that the signaling and RL PC bits sent on these channels for the wireless device are reliably received.