Some embodiments include a method for controlling a wagering game server to make a game piece available in a wagering game on a wagering game machine. The method can include detecting, by the wagering game server, player input associated with the wagering game. The method can also include receiving, via a network, community information from a virtual community, wherein the community information arises from interaction between members of the virtual community and identifies the game piece available for use in the wagering game. The method can also include determining that the game piece is available for use in the wagering game, and determining content including an indication that the game piece is available for use in the wagering game. The method can also include providing the content for presentation on a wagering game machine.