An illuminating device (210) according to an embodiment of the invention included in an image reading apparatus (100) and an image forming apparatus (D) includes light source portions (211a1), (211b1), (211a2) and (211b2), light-guiding members (213a) and (213b) for illuminating an illumination target (G) from an elongated light emitting face (M) that extends in a longitudinal direction (Y), by guiding light from the light source portions, and holding members (216a) and (216b) for holding the light-guiding members. The holding members include holding portions (2161a) and (2161b) for removably holding the light-guiding members, and tilted portions (2162a) and (2162b) that reflect light emitted from the light emitting face (M), the tilted portions extending from a front end on the light emitting face (M) side of the holding portions, obliquely widening with increasing distance from the light-guiding members.