Disclosed herein is a playlist creation apparatus including a person specification section, a liking extraction section, a searching section, and a playlist creation section. The person specification section is adapted to specify a person captured in an image based on image data. Also, the liking extraction section is adapted to extract a liking of the person specified by said person specification section. The searching section is adapted to search, based on the liking extracted by said liking extraction section, for sound data of sound conforming to the liking. In addition, the a playlist creation section is adapted to create a playlist which defines a reproduction order of the sound data searched out by said searching section during displaying of the image based on the image data.