In an embodiment, a method of providing an on demand translation service is provided. A subscriber may be charged a reduced fee or no fee for use of the on demand translation service in exchange for displaying commercial messages to the subscriber, the commercial messages being selected based on subscriber information. A multimedia signal including information in a source language may be received. The information may be obtained as text in the source language from the multimedia signal. The text may be translated from the source language to a target language. Translated information, based on the translated text, may be transmitted to a processing device for presentation to the subscriber. The received multimedia signal may be sent to a multimedia device for viewing.