The techniques introduced herein provide a framework for efficient communication to, and among, a local communication group (LCG). The LCG may be a peer-to-group communication or a network-to-group communication. The peer-to-group communication may be one way (e.g., one peer in the group may send communications to the rest of the users with little feedback) or two way (e.g., each member of the group may have the ability to share content with the remaining members of the group). According to the techniques introduced herein, local group communication may be anchored through an eNodeB of an LTE network, which may use a combination of multicast communications in the downlink and unicast communications in the uplink.