An approach is provided to direct data to different applications based upon the amount of pressure applied by a user of a pressure sensitive touch-enabled screen. In this approach, a touch input is received at a location of the pressure sensitive touch-enabled screen. The various applications currently being displayed at the location are identified along with the physical pressure level (amount of pressure applied) at the location on the pressure sensitive touch-enabled screen. One of the applications running on the device is selected based on the amount of pressure applied and the touch-based input provided by the user is directed to the selected application.