A service providing unit adapted to provide a first service which transmits image data to the external apparatus under the control of the external apparatus on the network; a service retrieval unit adapted to retrieve the external apparatus, on the network, capable of providing a second service which processes the image data transmitted from the data management apparatus under the control of the data management apparatus; a service controlling unit adapted to control the external apparatus on the network such that the external apparatus provides the second service; and a switching unit adapted to switch between a first state that deactivates the service controlling unit and a second state that activates the service controlling unit based on a retrieval result by the service retrieving unit.