An apparatus for transmitting visible light communication data is provided, the apparatus including a common modulation unit generating a modulated signal for transmitting a first visible light communication data, a plurality of individual modulation units generating modulated signals for transmitting a plurality of second visible light communication data, and a plurality of light emitting units receiving the modulated signals from the plurality of individual modulation units, respectively, and outputting visible light signals, wherein an output of the common modulation unit is the input as an output control signal of the individual modulation units.