A product information system including a server having an item database that stores at least one item identifier and corresponding item data for at least one item. Also, the item database is associated with a predetermined vendor. The server also includes a receiver that receives a message including tag data captured from a tag by a portable wireless device. The tag data includes an item identifier. Also, the server includes a processor that operates, in response to the received message, to select item data from the item database that corresponds to the received item identifier. The server also includes a transmitter that transmits the selected item data to the portable wireless device.