Invention Grant
- Patent Title: Estimating demographic compositions of television audiences from audience similarities
- Patent Title (中): 从观众的相似性估计电视观众的人口组成
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Application No.: US13869164Application Date: 2013-04-24
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Publication No.: US08839291B1Publication Date: 2014-09-16
- Inventor: Per R. Anderson , Diane Lambert , Daniel J. Zigmond
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: H04H60/33
- IPC: H04H60/33 ; H04H60/45 ; H04N7/10 ; H04N7/025 ; H04N7/173 ; G06Q30/00 ; G06F17/00 ; G06N5/00 ; G06N5/02 ; G06N7/00 ; G06N7/08 ; H04N21/442
Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences from audience similarities. In an aspect, pairwise cosine similarities of segment of viewers of rated and unrated television programs are determined, demographic information of rated programs is attributed to the unrated programs from the cosine similarity measures and demographic information for the rated programs.
Information query
