公开(公告)号：US08881189B2

公开(公告)日：2014-11-04

申请号：US13861761

申请日：2013-04-12

Applicant: Google Inc.

Inventor： Daniel J. Zigmond ,  Diane Lambert

IPC: H04H60/32 ,  H04H60/33 ,  H04N21/442 ,  H04H60/45 ,  H04H60/64

CPC classification number: H04N21/44213 ,  H04H60/33 ,  H04H60/45 ,  H04H60/64

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for inferring a demographic composition of a television audience of a television program. In one aspect, a method extrapolates television audience demographics from rated programs to unrated programs by attributing demographics of rated programs to unrated programs when the rated and unrated program are related by demographically rated channel tunes.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于推断电视节目的电视观众的人口组成。 在一个方面，一种方法是将电视观众人口统计学从评级项目推广到未评级的节目，将评级节目的人口统计学归因于未评级的节目，当评分和未分级节目与人口统计的频道曲调相关时。

公开(公告)号：US08839291B1

公开(公告)日：2014-09-16

申请号：US13869164

申请日：2013-04-24

Applicant: Google Inc.

Inventor： Per R. Anderson ,  Diane Lambert ,  Daniel J. Zigmond

IPC: H04H60/33 ,  H04H60/45 ,  H04N7/10 ,  H04N7/025 ,  H04N7/173 ,  G06Q30/00 ,  G06F17/00 ,  G06N5/00 ,  G06N5/02 ,  G06N7/00 ,  G06N7/08 ,  H04N21/442

CPC classification number: H04N21/442 ,  G06N99/005 ,  G06Q30/02 ,  H04H60/45 ,  H04N7/025 ,  H04N21/252 ,  H04N21/254

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences from audience similarities. In an aspect, pairwise cosine similarities of segment of viewers of rated and unrated television programs are determined, demographic information of rated programs is attributed to the unrated programs from the cosine similarity measures and demographic information for the rated programs.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于从观众的相似性估计电视观众的人口组成。 在一方面，确定了额定和未分级电视节目的观众段的成对余弦相似性，评级节目的人口统计信息归因于来自余弦相似性度量的未分级节目和评级节目的人口统计信息。

公开(公告)号：US20160165277A1

公开(公告)日：2016-06-09

申请号：US13843683

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Roman Kirillov ,  Nicolas Remy ,  James Robert Koehler ,  Simon Michael Rowe ,  Xiaojing Wang ,  Diane Lambert

IPC: H04N21/24

CPC classification number: H04N21/251 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/44222

Abstract: A method, executed by a processor, for estimating media metrics from large population data includes formatting and storing panel data, the panel data comprising observed viewing data of a plurality of individual panelists and demographic data for the plurality of panelists, the panel being drawn from a large population; accessing the large population data, the large population data comprising household-level viewing data and household level demographics; training a model to estimate viewing audience size based on the observed panel data; estimating, using the trained model, audience size for each household in the large population data; estimating a viewing score for each individual viewer in a plurality of households in the large population data; and combining the estimates of audience size and viewing score to produce probabilities that each of the viewers in the household viewed a specific media event.

Abstract translation: 由处理器执行的用于从大量数据估计媒体度量的方法包括格式化和存储面板数据，面板数据包括多个单独小组成员的观察数据和多个小组成员的人口统计数据，面板从 人口众多 获取大量人口数据，大量人口数据包括家庭层面的观看数据和家庭层面的人口统计; 培训模型以根据观察到的面板数据估计观众人数; 在大量人口数据中，使用受过训练的模型估计每个家庭的受众人数; 估计大群体数据中多个家庭中每个单独观众的观看分数; 并且将观众大小和观看分数的估计结合起来，以产生每个家庭观众观看特定媒体事件的概率。

公开(公告)号：US20150235261A1

公开(公告)日：2015-08-20

申请号：US14701070

申请日：2015-04-30

Applicant: Google Inc.

Inventor： Matthew A. Shulman ,  Diane Lambert ,  Peter Kellis Kamvysselis ,  Ekaterina Rogers

IPC: G06Q30/02

CPC classification number: G06F17/30867 ,  G06Q30/0241

Abstract: A dashboard to integrate gadgets and present data output from the gadgets in an integrated user interface. The gadgets dynamically collect information about an advertisement or an ad campaign associated with the advertisement as the information is collected from various sources during the ad campaign, each of some of the gadgets processing collected information and outputting the processed information in real time.

Abstract translation: 一个仪表板，用于集成小工具，并在集成的用户界面中显示小工具的输出数据。 小工具动态地收集关于广告的广告或与广告相关联的广告活动的信息，因为在广告活动期间从各种来源收集信息，一些小部件中的每一个处理收集的信息并实时输出处理的信息。

公开(公告)号：US20130227601A1

公开(公告)日：2013-08-29

申请号：US13861761

申请日：2013-04-12

Applicant: Google Inc.

Inventor： Daniel J. Zigmond ,  Diane Lambert

IPC: H04N21/442

CPC classification number: H04N21/44213 ,  H04H60/33 ,  H04H60/45 ,  H04H60/64

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for inferring a demographic composition of a television audience of a television program. In one aspect, a method extrapolates television audience demographics from rated programs to unrated programs by attributing demographics of rated programs to unrated programs when the rated and unrated program are related by demographically rated channel tunes.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于推断电视节目的电视观众的人口组成。 在一个方面，一种方法是将电视观众人口统计学从评级项目推广到未评级的节目，将评级节目的人口统计学归因于未评级的节目，当评分和未分级节目与人口统计的频道曲调相关时。