A process for printing a web substrate in contacting engagement with an external surface of a central roll of a contact printing system is disclosed. The process comprises the steps of: a) providing the central roll with a plurality of discrete cells disposed upon an outer surface thereof; b) contactingly engaging at least two primary fluids internal to the central roll to form a first secondary fluid; c) fluidically displacing the first secondary fluid into a first portion of the plurality of discrete cells from a position internal to the central roll; and, d) displacing the first secondary fluid from each of the first portion of discrete cells onto the web substrate.