A driving method for driving an electrophoretic display apparatus includes writing first image data into a display unit provided with a plurality of pixels; creating second image data including image data which corresponds to first contour pixels, and which is extracted from the first image data, each of the first contour pixels being a first pixel located adjacent to a second pixel having a gray-scale level different from a gray-scale level of the first pixel, the first pixel and the second pixel being included in the plurality of pixels; and writing the second image data into the display unit.