A heating head, a heating apparatus using the heating head, and a heating method are disclosed. The heating head includes a strip-shaped heating resistive element configured for heating media which is used to write or erase records on a thermal rewritable media, for thermal transfer or re-transfer to the media, for toner fusing, adhesion or fusion by heating, for a transformation process by heating, for over-coating and document lamination process, for adhesion of sheets, for an imprinting process, such as an uneven surface process for plastics.