Embodiments of the present invention address deficiencies of the art in respect to computing device location and provide a novel and non-obvious method, system and computer program product for visually locating a computing device. In one embodiment of the invention, a computing device location method can include establishing filter criteria grouping different computing devices by common characteristic, wirelessly broadcasting the filter criteria in a discovery request to in range peripheral locators coupled to computing devices, aggregating a list of discovered peripheral locators meeting the filter criteria, selecting at least one of the peripheral locators in the list, and interrogating the selected peripheral locators to retrieve data provided by corresponding ones of the computing devices. Additionally, a display element in each of the discovered peripheral locators can be illuminated upon discovering the peripheral locators. Likewise, a display element can be illuminated in the selected peripheral locators upon selecting the peripheral locators.