An image capture system for, and a method of, reading an optical code during a reading mode, comprise an aiming assembly including a laser for emitting a laser beam having a variable intensity, and for generating an aiming pattern from the laser beam during an aiming mode prior to the reading mode, and an imager for detecting and capturing an image of the aiming pattern and the code over a field of view by exposure over an exposure time period during the aiming mode, and for detecting and capturing an image of the code over the field of view during the reading mode. A controller is operative for controlling the intensity of the laser beam during the aiming mode by increasing the intensity of the laser beam during the exposure time period to enhance detection and capture of the aiming pattern by the imager, and by decreasing the intensity of the laser beam frame outside the exposure time period for user safety.