A method of applying indicia to an item having a textured surface is disclosed herein, the method including the steps of: applying a textured paint to an exterior surface of the item; and applying the indicia to the exterior surface by an offset printing process. Also disclosed herein is a fluid filter having: a housing having an exterior surface; a textured paint applied to the exterior surface; and indicia applied to the textured paint, wherein the indicia is applied by an offset printing process.